I’ve been on every side of this market.

In 2020, I owned a pool service and repair company. I knew nothing about marketing, so I hired one agency, then another, then a freelancer. Ten thousand dollars gone in two months, with nothing to show for it because I didn’t understand SEO vs paid advertising vs digital PR.

That’s when I decided to learn it myself.

My husband and I also run a real estate investment firm, with experience spanning single-family, multifamily, short-term rentals, and boutique hotels in the US and Spain. Different businesses, but the lesson is the same. Doing great work isn’t enough if buyers can’t find you, and hiring blind can cost you more than doing nothing.

I learned SEO and digital PR to fix that for our own companies. My background in corporate tech, working with cloud and AI solutions, also taught me how buyers research and decide before they ever call anyone.

As I started working with clients, their content began ranking in Google. They started getting mentions and digital PR links from high-credibility sites. Traffic went up, and that traffic turned into leads.

That’s what you get when you work with me and my team. I’m not using a generic playbook. Your business doesn’t run like the last client’s, and your strategy shouldn’t either.