Author: Nic
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Do I Need An SEO Company? 5 Questions To Ask First
Do I need an SEO company? You need an SEO company if your buyer has to search for you before they know you exist. You probably don’t if they find you through referrals or word of mouth instead. This guide covers what an SEO company does, the signs you’re ready to hire one, the signs…
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How To Get Cited By AI: What A Competitor’s Video Showed Me
If you want to know how to get cited by AI, start where I did. In a citation report. I was in AirOps looking at my gold and precious metals client’s citations, checking which sources the models pull from in their category. The third most cited source was a competitor’s YouTube video, published a month…
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Best Local SEO Company For Small Business: What To Ask
What is the best local SEO company for small business? The right company depends less on chasing rankings and more on whether they take the time to understand your business before they touch your website. This guide covers what a good one does, how SEO and paid advertising differ, and what it should cost you.…
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How To Get Media Coverage For Your Business In 2026
How to get media coverage for your business? Use one of five free platforms. Check them daily, answer like a person instead of a brand, and you’ll have a shot at getting quoted without paying a PR agency. That’s the whole method. This guide covers the five platforms I check every day for myself and…
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SEO vs AEO And Why Your Business Needs Both
The real question isn’t SEO vs AEO. It’s how the two work together, because one is built on top of the other. AEO stands for answer engine optimization. It’s the work of making sure AI tools like ChatGPT, Perplexity, and Google’s AI Overviews cite you when someone asks a question your business can answer. Most…
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SEO Content Strategy (With Steps, Examples, And Results)
If you’re a business owner looking to grow with new lead sources, this article shows you where to start. I work with businesses that were successful for years without any of this. Referrals. Radio. Word of mouth. Now those lead sources are slowing down, or they cost too much. And the businesses that don’t build…
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Digital PR Strategy That Turns Visibility Into Leads
Digital PR strategy is how you earn attention online through brand mentions, media coverage, and content that other sites want to link to. It isn’t advertising or a press release blast. It’s a strategy for getting your brand into the places that search engines and AI trust the most. I work with clients across industries,…